AGS Guest Guides to Print 2.5 Million Park Guides in 2026
AGS Guest Guides is on track to print 2.5 million copies of RV park guest guides this year. The milestone shows the continued value of printed visitor information in connecting RV travelers with local businesses, attractions and services.
The Survey Results Speak for Themselves
Feedback from nearly 5,000 RV park guests surveyed around the country reveals four important reasons why printed guest guides continue to work:
- 72% said Yes: Guests staying two nights or longer indicated they would want or need to leave the campground for a good, service or attraction.
- 66% said Yes: Guests used one or more businesses or services featured in the guide during their stay.
- 60% said Yes: Products or services featured in the guide improved and/or extended their stay.
- 73% said Yes: Guests maintain campground guest guides for reference even after leaving the park.
While digital advertising continues to compete for consumer attention, AGS Guest Guides posts guides online, but believes there is still a powerful place for print, especially when it reaches consumers at the right time and place. Recent guest surveys provide compelling evidence that campground guest guides do much more than simply provide information. They influence where people go, what they buy and how they experience their travels.
Why Guest Guides Work
They improve the guest experience. With 60% of respondents saying products or services in the guide improved or extended their stay, guest guides are helping travelers discover opportunities they might otherwise have missed.
They generate business for local advertisers. Two-thirds of surveyed guests reported using businesses or services featured in the guide. That's a powerful connection between local businesses and consumers who are already in the area and looking for places to spend their money.
They have a longer advertising lifespan. 73% of guests keep campground guides for future reference after leaving the park. Unlike many forms of advertising that disappear with a click or a passing impression, a printed guide can continue generating exposure well beyond the original visit.
They reach consumers when they are ready to spend. With 72% of guests indicating a need or desire to leave the campground for goods, services, or attractions during stays of two nights or longer, RV travelers represent an attractive audience for restaurants, retailers, attractions, service providers and other local businesses.
2.5 Million Copies Means 2.5 Million Opportunities
AGS Guest Guides' projected printing milestone of 2.5 million RV park guides represents an enormous opportunity for businesses to get their message in front of the traveling public. For campground owners, guest guides provide a valuable resource that helps visitors make the most of their stay while showcasing the surrounding community. For advertisers, they offer access to a targeted audience of RV travelers who are actively seeking places to eat, shop, explore and find services while on the road.
"These survey results demonstrate why we continue to believe in the effectiveness of guest guides," said AGS General Manager Michael Moore. "They are useful to travelers, beneficial to campgrounds, and productive for the local businesses featured in them. When 66% of guests say they use businesses advertised in the guide and 73% say they keep the guide after leaving the park, that's a pretty compelling case for the power of print."
As AGS Guest Guides moves toward its 2.5-million-copy printing goal, the company remains committed to connecting RV travelers with the businesses and attractions that make every stop along the journey more enjoyable in both print and digital formats, with every guide being offered in both mediums.
About AGS Guest Guides
AGS Guest Guides produces printed and digital visitor guest guides for RV parks and campgrounds, connecting travelers with local businesses, attractions, products, and services. Through useful visitor information and targeted local advertising, AGS helps campgrounds enhance the guest experience while giving advertisers valuable exposure to the RV traveling public.
As featured in Woodall's Campground Magazine, November 10, 2026.
